That’s not out of the ordinary for him of course, but it’s a subtle hint that this album is a different experience.īut once you dive into “Southside of the Moon,” the album’s first proper track, the vibe is apparent. On the surface, it’s a fun, groovy single, although KRIT does decide to sing the hook himself.
If he really is the spiritual successor of the UGK/Scarface/Outkast sound, consider DRDD his version of Andre 3000’s The Love Below.Īnd just like Love Below, expect a divisive response to this album.įirst single “So Cool” might feel like a bit of a misdirect. Just as I compared KRIT’s storytelling and creativity to legends like Outkast, he gives us Digital Roses Don’t Die – seemingly a vast departure from the KRIT we all know and love.īut when you think about it, it’s not that big of a departure at all. He made music that was authentic to the Southern fans’ experience.
Quiet as kept, KRIT has spent the last decade bringing that old feeling back, harkening to the heyday of veterans like Scarface, UGK and Outkast. The artistic creativity, the introspection, the storytelling and scene setting – all the tolls that shaped the greatest albums in Southern rap history now overshadowed by a sea of codeine, auto-tune and repetitive trap beats. As I said in my post, the irony of Southern hip-hop’s dominance of rap (and pop culture in general) is that we’re losing many of the elements that defined the best albums of the region. They are the ones who made me.Īlso if you still click and share my post even though you have beef, thank you very much! I admire that level of psychotic stanning, it helps my pageviews.Ĭoincidentally, one of the artists I showed love to recently was Big KRIT.
So if you’re one of those trolls who stays mad at me, blame the people I’ve highlighted all February. All month I’ve shouted out the friends, mentors, artists and creators who have directly impacted my life. This Black History Month, instead of doing the usual and talking about Black folks who made peanut butter and traffic lights, I wanted to make things more personal. Digital Roses Don’t Die (released February 18, 2022)
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